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1.2 billion yuan! The May 1st film in 2024 exceeded expectations at the box office.

In addition to traveling, it is also the May Day holiday for many people to go to the cinema to watch movies.FreestrippokeronlineLeisure choice. A total of eight new films have been released this year. As of 14:40 on May 4, data from the Lighthouse Professional Edition showed that the total box office of 2024 "May 1" new films (including service fees) had exceeded 1.2 billion yuan, with a total of nearly 30 million votes. "peacekeeping and Anti-riot team", "spending a lot of money" and "the siege of Kowloon walled City" are currently among the top three at the box office.

Despite the outstanding performance at the box office, there is still no shortage of "not as expected" films, including "nothing that cannot be solved by a Hot Pot" starring Yang Mi, which currently ranks third from the bottom of May 1st.

Industry analysts believe that with the help of the schedule, some high-quality films are expected to bring excess revenue to the film participants. According to the data, the listed companies with the most participation in "May 1st" films are Baina Qicheng, and "Journey through the Moon" and "nothing that cannot be solved by Hot Pot" are the main investors of the company's controlling subsidiaries Youguang Pictures and Oriental Beauty, respectively. however, the two films are currently in the bottom position at the box office of the May 1st film, with a total box office of no more than 100 million yuan as of press time. Wanda Film (002739) participated in the production of "Peace and Riot Prevention team", which is expected to become the No. 1 ticket this year, while Wanda Film's cinema business is also expected to benefit from the growth of "May 1st" films.

The box office broke 1.2 billion, close to an all-time high

Statistics show that on the first day of May 1st in 2024, the box office exceeded 400 million yuan, reaching 4%.Freestrippokeronline1.1 billion yuan, ranking among the top three at the box office on the first day of "May 1" in Chinese film history, an increase of more than 30% over the first day of "May 1" last year, with a total of 497500 shows, setting a new record for the first day of "May 1" in Chinese film history. the total number of moviegoers exceeded 10 million (10.1417 million), and the overall performance exceeded expectations.

The latest data show that as of 14:40 on May 4, the total box office (including service charge) of the new "May 1st" film in 2024 has exceeded 1.2 billion yuan, with a total of 29.79 million tickets, a total of 2.35 million shows, and an average ticket price of 40.4 yuan.

Chen Yan, chief analyst of Guotai Junan Communication Culture, pointed out that May 1 is a long holiday period second only to the Spring Festival and National Day files, and cinemas have earned an average of more than 300 million yuan a day in years when cinemas have been in normal business since 2018. The highest-grossing year in history was 2021, when the May Day holiday was extended to five days, grossing a total of 1.674 billion yuan (including service charge). "May 1st" also performed well in 2023, with a total box office of 1.521 billion yuan. Before 2023, "May 1st" basically had the highest box office on its first day, but the highest one-day box office in 2023 was on the third day of the period. After two days of release, audiences will choose films with good reputation to enter the cinema. The social nature of the film has gradually emerged in the past two years.

According to the current data, the average daily box office of May 1st this year also exceeded 300 million yuan, which is expected to hit an all-time high.

Chen Jin, a data analyst with Lighthouse Professional Edition, said that judging from the performance on the first day of May 1st, the overall performance of the film market exceeded expectations. Data show that this year, the proportion of "May 1" audience buying tickets on the spot is relatively high, nearly 70%, which is why, although the overall pre-sale of "May 1" this year is relatively dull, it finally showed a bright performance on the first day. In addition, the first day of May 1 this year continues the more prominent characteristics of the popular female audience, with women accounting for nearly 2/3 of the audience.

The eight films are rich in genres and have their own strengths.

A total of eight new films have been released this year, including as many as three animated films, including Japanese animation "Spy: White", "Hal's Mobile Castle", and domestic parent-child animation "Pig Man Movie: interstellar Action". In addition, there are action film "peacekeeping Anti-riot team", romance film "Journey through the Moon", suspense film "nothing that cannot be solved by Hot Pot", crime film "siege of Kowloon walled City" and comedy "spending money at the end". The supply of the whole film is very rich in types to meet the needs of different audiences.

So far, "peacekeeping Anti-riot team", "spending money at the end" and "the siege of Kowloon walled City" are temporarily among the top three at the current box office (including spot screening and pre-sale, the same below).

Among them, the "peacekeeping and Anti-riot team" is starring Huang Jingyu, Wang Yibo and Zhong Chuxi, with ou Hao playing a special role and Zhu Yawen specially invited to play a role, telling the story of Chinese peacekeeping police anti-riot teams carrying out missions overseas. At present, the film has earned more than 350 million yuan at the box office.

The reporter noticed that the film had a very high degree of discussion on the first day of the holiday. "Hot search screen" appeared on the hot search list 9 times a day, 12 times on the cultural entertainment list, 29 times on the list, and added Taobao tickets to see 28,000, which was obviously ahead of other films in terms of popularity. The film's reputation is also excellent, and the ticket opening score is as high as 9.6 points.

According to the total box office forecast of Lighthouse AI, the final box office of "peacekeeping Anti-riot team" is expected to reach 655 million yuan, making it the strongest contender for the "May 1" box office championship this year. It is worth noting that the film accounts for a prominent female audience, more than 83%.

In addition, the box office of "spending money at the end of the Road" topped 300 million yuan, while "siege of Kowloon walled City" and "Spy Family Code: White" topped 200 million yuan, ranking third and fourth respectively.

Yang Mi "lagged behind"

Famous actress Yang Mi, who starred in "nothing that can't be solved by Hot Pot" and "not as expected", only ranked sixth on the list.

Public information shows that during the publicity stage, Yang Mi attracted a lot of popularity for the film. According to the date box office, the film grossed about 18.209 million yuan on its first day of release, fell to 9.45 million yuan on the second day, nearly halved, and further dropped to 5.958 million yuan on the third day. As of press time, the film has grossed 50.1 million yuan at the box office.

According to Douban App, more than 23000 people have rated "nothing that can't be solved by hot pot", and the film currently has a score of 6.4.

According to public information, there are as many as 16 products behind "nothing that cannot be solved by hot pot", including listed companies such as Tangde Film and Television (300426) and Baina Qicheng.

Rapid recovery of the film industry

With the recovery of the market, all parties in the market have new expectations for the rapid recovery of the film industry.

Industry insiders said that under the multiple favorable factors such as the recovery of film and television production efficiency and the recovery of enthusiasm for watching movies, the film market has shown strong vitality and continues to be optimistic about the overall performance of films in the following year.

Wind数据统计，20家影视公司中，15家公司2024年一季度实现盈利。光线传媒(300251)、奥飞娱乐(002292)、中视传媒(600088)等公司业绩增长明显，唐德影视、博纳影业、百纳千成等公司净利润实现同比扭亏。

银河证券统计，2024年一季度传媒行业在公募基金重仓所占的比重是1.02%，相比于2023年四季度有小幅上升，仍处于历史低位。从基金重仓持有数量来看，2024年一季度重仓持股基金数排名前五的标的分别为分众传媒(002027)、恺英网络(002517)、光线传媒、万达电影、三七互娱(002555)。