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In the first quarter of 2024, China's game industry achieved steady growth, and the release of domestic game versions increased by 28% to 428. Xian Handi, vice chairman of Zhongshou Tour, pointed out that the investment has nearly tripled compared with the same period last year, indicating that investor confidence has been restored. At the same time, the company's IP game ecosystem and AIGC technology reduce R & D costs and improve efficiency.

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[China's game industry showed steady growth in the first quarter of 2024, with investment nearly tripling] from January to March 2024, China's game industry realized in both domestic and foreign markets.NftgamingStrong income growth. Data show that the distribution of domestic game version numbers increased by 28% compared with the same period last year, reaching 428. Xian Handi, vice chairman of China Mobile Games, a listed company in Hong Kong, said that investment in the game market has obviously picked up and investor confidence has recovered significantly, providing more financing and cooperation opportunities for domestic game companies. [China's game industry has transformed and upgraded in 2023, diversified development has become a new trend] Xian Handi reviewed last year's market performance and believes that 2023 is an important turning point for China's game industry after compliance governance and market changes. The trend of integration between the game industry and animation, film and television and other cultural industries is becoming more and more obvious. Cross-border cooperation has become the main means for enterprises to expand market share and enhance brand influence. At the same time, continuous efforts have been made in the fields of gaming, Mini Game and cloud games, promoting the diversified development of the industry. [policy guidance is positive, middle-hand games build IP game ecosystem] the "measures for the Management of online Games (draft for soliciting opinions)" issued at the end of 2023 attracted the attention of the industry. Xian Handi believes that the policy is always clear and positive, aimed at inheriting excellent traditional culture, pursuing quality products and promoting scientific and technological innovation. In response to the policy guidance, Mid-hand Tour has built a game ecosystem with IP resources as the core, covering independent research and development, global distribution, self-owned IP operation and Guofeng Yuan Universe platform, and has achieved remarkable business results. [middle-hand games deepen IP cooperation, layout Mini Game market ahead of time] in-depth layout of mobile games "Chinese Paladin" IP the whole industry chain cooperation, covering games, film and television, animation and other fields, creating a Xianjian IP universe. At the same time, middle-hand games have laid out the Mini Game market ahead of time and launched a number of products, bringing in more than 600 million yuan in revenue. [AI technology helps mobile games reduce costs and increase efficiency] Xian Handi said that the application of AIGC technology in in-game art production and copywriting has effectively reduced R & D costs and improved R & D efficiency. In 2023, the R & D investment in mid-mobile games decreased by 30% compared with the same period last year, showing the great effect of AI technology on the company's long-term development, cost reduction and efficiency.